Because is rolling out its Boost Pads to select Walmart stores across the U.S., marking a major expansion for adult wellness brand. Because Booster Pads are designed to add up to four cups of extra absorbency to any incontinence underwear while offering discretion, comfort, performance, and reliability.

“Bladder leaks don’t wait. Our customers need products they can rely on, when and where they need them,” says Alexi Suvacioglu, CEO and co-founder of Because.”This partnership with Walmart makes it easier than ever for people to live confidently — with trusted protection available right on the shelf, whenever and wherever they need it.”

The Because brand’s retail expansion builds on rapid growth online, where its booster pads and incontinence underwear have helped millions stay dry and confident. The Walmart rollout is expected to introduce the brand to a wider in-store audience and support continued sales momentum in 2025. The products are currently avaialble at CVS, Target.com and other other national retailers carrying the Because brand ensures significant growth this year for the company’s omnichannel expansion.